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Consumer Psychology

A 15 page paper that looks at the consumer response in three case situations applied against empirical data. Situtations: consumer of a watch, a switch from Marlboro reds to Lights; and the purchase of a JVC video recorder. These are all fictitious situations applied to the research studies surrounding consumer psychology and the affected interests applied to purchases. Bibliography lists 11 sources.


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Paper Information

  • Title: "Consumer Psychology"
  • Filename: Conpsy.wps
  • Pages: 15
  • Cost Per Page: $1.95
  • Subtotal: $29.25

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