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UNDERSTANDING THE ART AND SCIENCE OF PERSUASION

This 6-page paper examines the art and science of persuasion by focusing on three advertisements, using Chialdini's six principles of the business of persuasion. The article also includes a literature review on the persuasive context of phishing and asking for a raise. Bibliography lists 4 sources.


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Paper Information

  • Title: "UNDERSTANDING THE ART AND SCIENCE OF PERSUASION"
  • Filename: MTperove.doc
  • Pages: 6
  • Cost Per Page: $1.95
  • Subtotal: $11.70

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